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Hey, I'm Alex!

I am a Themed Experience Craftsman. Working on projects myself or within a team, I let the goals of the project direct it's own style. I let each work lead my desire to push each project where they can go. 

My Story

Now, a little about my background. I was born in Waterloo, Canada, where I spent my childhood. From an early age, I developed a strong passion for design and the arts. Traveling the world throughout my life has given me the opportunity to experience diverse cultures firsthand, allowing me to understand how people engage with the stories and environments that designers create.

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I began my undergraduate studies at the University of Waterloo in the Global Business and Digital Arts program, where I gained extensive knowledge in business management, entrepreneurship, and international business. To complete my Bachelor's degree, I transferred to the University of Central Florida, where I studied Graphic Design in Emerging Media. This transition allowed me to explore how visual storytelling and technology can merge to create impactful experiences.

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Now, I am furthering my expertise in themed entertainment by pursuing a Master of Fine Arts in Themed Experience at UCF. This program has deepened my understanding of immersive storytelling, environmental design, and guest engagement—key elements that drive the themed entertainment industry.

 

Throughout my academic and professional journey, I have worked on projects that push the boundaries of design, not only in graphics, websites, and applications but also in large-scale experiences, interactive attractions, and themed environments. From developing immersive storytelling-driven attractions to designing functional yet engaging experiences for niche audiences, my focus remains on crafting meaningful interactions between people and the worlds they step into. Collaborating with teams and industry professionals has been essential in bringing these ideas to life, reinforcing my passion for innovative themed experiences.

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